BREWGOD: The Grim NEIPA

This is #The Grim NEIPA. A splashy colourful canvas for real independent beer lovers with a bit of dark side. Here Ben Cowan has created in pop-art style a piece of satire to intrigue your friends. The veneer of marketing in acrylic paint slides off to reveal the dark arts of marketing developing underneath. 

This can in the series is a little Halloween-themed, and could almost be my pitch to designing craft beer cans myself! I'll be honest, BREWDOG create some tasty beers. This - The Grim NEIPA - (one of my favourite types of beer) is a bit of a pun. But at the same time, James Watt's dark arts of marketing are pretty disturbing. More so I would say than any horror movie... 

Marketing is the greatest story ever told. Guaranteed to make you buy shit you don’t need with money you don’t have. We all need beer. But we don't like being lied to. :-)

Acrylic paint on digitally printed, on wrap around stretched canvas. Ready to hang with 'D' hooks. Dimensions 40cm x 40cm.